U svakom slu\u010daju oduvijek je ta kategorija imala posebne tehnike koje malo tko zna na svijetu, a danas Visoka moda koristi ne\u0161to novo - viralnost je postala njezin adut.
"}, {"type": "p", "element": "Sjetimo se \u010dupave glave lava i Kylie Jenner, koja je pro\u0161le godine osvojila Internet. Ove sezone \u010dast je pripala cyber bebi, neobi\u010dnoj lutki koja je \u0161etala pistom iste modne ku\u0107e - Else Schiaparelli. Elsa je bila faca s polovice pro\u0161loga stolje\u0107a, Coco Chanel ju nije voljela jer je Elsa bila modna umjetnica te sura\u0111ivala s artistima poput Salvadora Dalija. Danas njezine kreacije potpisuje Daniel Roseberry, jedan od najmo\u0107nijih dizajnera dana\u0161njice.
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Dakle, viralno je moment koji Visoka moda danas voli. Sna\u0161la se u moru modnih revija, \u0161okantno je element koji joj je definitivno dao moderna okvir. To je kao spoj kontrasta - Visoka moda je tradicionalna kategorija kojoj je mjesto isklju\u010divo u Parizu, dok je viralan sadr\u017eaj karakteristika moderniteta.
"}, {"type": "p", "element": "Manekenka Maggie Maurer koja nosi bebu robota opto\u010denu starim ra\u010dunalnim \u010dipovima, CD-ima i zastarjelim mobitelima slika je koja je obi\u0161la digitalni svijet. Iako tradicionalna, Visoka moda o\u010dito razmi\u0161lja i o umjetnoj inteligenciji te ostalim elementima novog doba.
"}, {"type": "p", "element": "No, neke ku\u0107e isti\u010du sklonost klijentu kao takvom - kreativna direktorica modne ku\u0107e Dior, Maria Grazia Chiuri, zagovara izrazito pragmati\u010dan pristup modi. Naime, ona je usmjerena na one koji imaju dublji d\u017eep te \u0107e zasigurno ne\u0161to i kupiti.
"}, {"type": "p", "element": "Dior je kao takav brend s jakom pri\u010dom koju znaju sve generacije - strukirana forma New Looka uvijek je dobra ideja, ne samo za pret-a-porter, ve\u0107 i svijet Visoke mode.
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Da treba biti viralan i prisutan online \u0161to vi\u0161e zna i njezin kolega koji je na \u010delu ku\u0107e Valentino. Njegove haljine prozirnih tekstura i razni chic super avangardni kombinezoni nerijetko su viralni.
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Zapravo najbolje prolaze kolekcije koje postaju online hitovi, a jo\u0161 jedan dobar primjer je ovogodi\u0161nja kolekcija Simone Rocha za Jean-Paula Gaultiera.
"}, {"type": "p", "element": "Ina\u010de, Gaultier je u penziji, no pod njegovim imenom Visoku modu stvaraju autori koje on odabere. Irska modna dizajnerica uspjela je osmisliti atraktivnu demonstraciju njegovog izri\u010daja, s naglaskom na korzet i navy pruge. Gaultier ima niz inspiracija, kod njega svaki autor mo\u017ee u\u017eivati. I naravno da je on viralan kao autor, pa njegov je izri\u010daj uvijek bio ekstravagantan i avangardan. Takav je modni okvir savr\u0161en za Visoku modu novog doba.
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